Building a toll calculator for a turnpike

Summary

New Jersey Turn Pike Authority came to us for a full website redesign and also wanted to digitize several of their tools online tools, chiefly the very high-trafficked toll calculator. The tool was used by commuters and truckers alike.

We’ve made several improvements beyond the basic toll calculations, moving the app into more of a comprehensive trip planner.

  1. Google map to allow entires and exits from turnpike to be selected visually.
  2. Traffic alerts and live cameras shown along the user’s route to inform about potential delays
  3. Service areas and gas stations along user’s route
  4. Dynamically applied discounts

Nothing too crazy, but the tool turned out well.

Client: NJTA

Role: UX Lead

Activities:

  • Research & discovery
  • Wireframes
  • Interaction design

Screens